How Sports Became The Smartest Way To Build Wealth In Atlanta With M. Cole Jones

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On this episode of Butternomics, our host, Brandon Butler, talks with M. Cole Jones, founder of Rise Ventures, about how he turned the power of sports and entertainment into a vehicle for wealth generation in Atlanta.

M. Cole breaks down how Rise owns and activates the largest field-level suite at Mercedes-Benz Stadium, why the best deals happen outside the boardroom, and how he saw Atlanta's sports boom coming a decade before the World Cup and another Super Bowl landed here. He gets into his early days building in Atlanta's tech ecosystem with Cavello, the relationships that shaped the city's builder community, what Black operators really need to know to get to the money, and why raising capital isn't always the answer.