How Olajuwon Ajanaku and Eastside Golf Took a Swing, Changed the Culture, and Built a Brand Bigger Than the Game

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On this episode of Butternomics, our host, Brandon Butler, sits down with Olajuwon Ajanaku, co-founder of Eastside Golf, to break down how an idea born in an apartment turned into a cultural movement. Olajuwon shares how Eastside Golf redefined what golf looks like—and who it’s for—by leading with authenticity, grit, and purpose. From sketching logos by hand to collaborating with Jordan Brand and changing lives through community programs, this episode is packed with lessons on building a brand that stands for more than just business. If you’re serious about growing something real, this is a masterclass in vision, perseverance, and impact.