On this episode of Butternomics, our host, Brandon Butler, sits down with Playboy Tre and B Rich, hosts of Atlanta’s hottest sports podcast, The Waterboyz Show. They dive into the real struggles and triumphs of being Atlanta sports fans, revealing how they've turned that passion—and pain—into a powerhouse podcast. Hear the behind-the-scenes stories of their journey, how their entertainment background shaped their unique style, and why the city has fully embraced their authentic take on sports.

On this episode of Butternomics, our host, Brandon Butler, talks with financial strategist Nicole Garner Scott about breaking down the myths that keep people from true financial empowerment. Nicole shares her journey from PR powerhouse to financial expert, revealing the common misconceptions about wealth, generational financial literacy, and why cultural narratives around money often keep communities stuck.

From humble beginnings in Milwaukee to building one of the South’s most respected hip-hop platforms, Spitty shares how he turned a camera, a porch, and a passion for storytelling into a full-scale media business. He opens up about working with legends like Young Dolph and Snoop Dogg, surviving the pandemic, and stepping out from behind the camera to become a voice of the culture. This is a masterclass in consistency, vision, and staying true to the streets.

On this episode of Butternomics, our host, Brandon Butler, sits down with Curtis Daniel III to uncover the real story behind Patchwerk Studios, the legendary recording space that helped shape the sound of the South. Curtis breaks down how he built a world-class studio without outside backing, earned trust across the music industry, and stayed relevant for 30 years. From working with Outkast and Jeezy to running a studio with zero debt and 26 employees, Curtis shares game for creatives and business owners alike. He also opens up about the importance of standards, customer service, and raising the bar, not lowering it.

On this episode of Butternomics, our host, Brandon Butler, sits down with Curtis Daniel III to uncover the real story behind Patchwerk Studios, the legendary recording space that helped shape the sound of the South. Curtis breaks down how he built a world-class studio without outside backing, earned trust across the music industry, and stayed relevant for 30 years. From working with Outkast and Jeezy to running a studio with zero debt and 26 employees, Curtis shares game for creatives and business owners alike. He also opens up about the importance of standards, customer service, and raising the bar, not lowering it.

On this episode of Butternomics, our host, Brandon Butler, talks with J-Bizz about what it truly takes to create authentic content that resonates and goes viral. J-Bizz shares insights from his journey—from growing up in Richmond, Virginia, to becoming a cultural force in Atlanta—detailing how consistency, creativity, and community connection led to his breakthrough moments. He breaks down the secrets behind leveraging culture, content, and personal authenticity to build a thriving multifaceted brand.

On this episode of Butternomics, our host, Brandon Butler, talks with Jarvis George, the creative powerhouse behind VibesInATL, about the secrets to creating content that consistently goes viral. Jarvis shares his journey from Navy veteran and grad student to one of Atlanta’s most influential creators, detailing how he leverages culture, consistency, and authenticity to drive engagement and build community. From content creation tips to understanding algorithms, this episode offers actionable insights for anyone looking to grow online.

On this episode of Butternomics, our host, Brandon Butler, speaks with Sarah Oak Kim, co-founder of Our Bar ATL, about the intersection of nightlife, culture, and community advocacy. Sarah discusses how Our Bar became a gathering place for meaningful change, offering insights into initiatives like Hug the Block, Narcan training, and community-driven events. From challenging misconceptions to addressing social issues head-on, Sarah shares how nightlife can truly be a catalyst for change.

On this episode of Butternomics, our host, Brandon Butler, sits down with marketing legend Darryl “DC” Cobbin to explore what it truly means to create culture, not just chase it. From his groundbreaking work at Sprite, shaping hip-hop’s first mainstream brand partnerships, to driving billion-dollar success at Boost Mobile and marketing blockbusters like Avatar, DC shares strategic insights on how brands can authentically shape culture. He dives into the difference between marketing and advertising, why asking the right questions matters more than having quick answers, and how real culture drives real profits.

On this episode of Butternomics, our host, Brandon Butler, sits down with marketing legend Darryl “DC” Cobbin to explore what it truly means to create culture, not just chase it. From his groundbreaking work at Sprite, shaping hip-hop’s first mainstream brand partnerships, to driving billion-dollar success at Boost Mobile and marketing blockbusters like Avatar, DC shares strategic insights on how brands can authentically shape culture. He dives into the difference between marketing and advertising, why asking the right questions matters more than having quick answers, and how real culture drives real profits.