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How The Waterboyz Show Became Atlanta’s Favorite Sports Podcast

On this episode of Butternomics, our host, Brandon Butler, sits down with Playboy Tre and B Rich, hosts of Atlanta’s hottest sports podcast, The Waterboyz Show. They dive into the real struggles and triumphs of being Atlanta sports fans, revealing how they've turned that passion—and pain—into a powerhouse podcast. Hear the behind-the-scenes stories of their journey, how their entertainment background shaped their unique style, and why the city has fully embraced their authentic take on sports.

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Butternomics is a culture-first business podcast by Brandon Butler, featuring real conversations with entrepreneurs, creatives, and leaders shaping brands, community, and culture. Powered by iHeartPodcasts.

Brandon Butler is the creator and host of Butternomics: The Business of Culture, a podcast that gets real about how culture gets built and who’s building it. He’s also the founder of Butter.ATL, Atlanta’s culture channel, and a trusted strategist at the intersection of marketing, media, and community.

Through Butternomics, Brandon brings entrepreneurs, execs, and culture shapers to the mic for conversations that cut through the fluff and get to the heart of how business really gets done. From celebrity creatives to low-key legends, he’s spotlighting the people shaping culture on purpose.

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